Optimize Your Website for Voice Search
A few years ago, voice search was like a far-fetched idea something out of the sci-fiction movies, but today, it’s a great marketing tool has become so common that, according to Google, it’s the fastest-growing form of online searchs. What does this trend mean to web site owners and marketers, and why should business owners focus on building voice search-optimized websites?
The Rise of Voice Search By the Numbers
Voice search basically allows users to say their queries out loud rather than typing them into the search box to get the results. The speech-recognition technology precisely understands what users are saying and then delivers the best-matching results orally. Reports estimate that about 41 percent of adults perform at least one voice search every day. According to ComScore, 50 percent of total searches will be voice searches by 2020.
Look at some voice search statistics:
61 percent of 25-64-year-olds and 57 percent of 18-24-year-olds say they’ll use voice search more actively in future, per PwC Research.
one-third of 3.6 billion searches performed on Google Search every day are voice searches, according to Research.
More than 35 percent of web browsing will be done without a screen by 2021, reveals Gartner.
56 percent of households will own smart speaker devices by 2022.
More than 53 percent of smart speaker owners say that its natural talking to smart phones.
Related: Voice Search: Your New SEO Weapon?
Voice Search Will Impact Your Website’s Ranking on Search Engines
Voice search improves user experience by delivering faster and more accurate search results at convenience. Google is pushing hard for voice search optimization. Although the search engine giant hasn’t officially confirmed it yet, it’s just a matter of time until Google adds voice search to their algorithm and starts prioritizing websites that incorporate the voice technology.
The primary goal of SEO is to rank a website for specific search terms so that users can get the best information as fast as possible. However, you need to understand that voice search SEO and conventional SEO are quite different. Users who perform voice searches typically want to complete a particular action, such as playing a song, finding a restaurant or finding information on a specific subject. When people use voice search on mobile, Google will only deliver one top result known as “position zero,” “featured snippet” or “answer box.”
Reports estimate that half of the searches will be voice searches, meaning 50 percent of your potential customers won’t be able to see your website even if you’re ranking in the third or fourth position.
- Implement structured data.
Structured data, or schema markup, is one of the ranking factors used by Google’s search algorithm to determine the relevancy and position of a page in the search results Implementing structured data doesn’t guarantee top ranking, but it gives you a competitive advantage for sure.
How do you implement structured data? If you’re using WordPress, search for “schema” plugins, and you’ll see hundreds that enable structured data functionality. You can also implement structured data manually on your website using specific schemas from the schema.org library.
- Improve page speed.
You will find this tipand other great tips in most of the SEO guides. Web site page speed is very important in the ranking factors. If you want to rank for a good position , you need to make sure that your website is loading quickly. Many people now use voice search to get fast results; Google is giving very high importance to web site page speeds when it comes to voice search.
Use Google’s PageSpeed Insights tool to check your website’s loading time. The best thing about this tool is that it gives numerous suggestions on how to improve the page speed. Make sure you minify HTML & CSS, prioritize visible content, optimize images, remove unwanted theme elements and plugins, enable data compression and implement browser caching.
One way to drastically increase your mobile website speed is by implementing an AMP (Accelerated Mobile Pages) feature. It helps your mobile pages to load instantly by pulling only a few necessary blocks of content.
- Understand the user’s search intent.
You will need to understand whether people are looking to buy something or just want some information when they type in a search in a search engine. The users intent is often clearly expressed in queries using words such as “price,” “buy,” “download,” “how-to,” “what is” and so on. Many other times, the intent is not so clearly expressed. But thanks to the Hummingbird update, Google can now find out the context behind a search query and then deliver the best matching results.
For example, when a user searches for “Oscar winners,” he/she is most likely interested in the latest award ceremony, not the one that happened 10 years back. Google understands this context and ranks the websites that provide information about the most recent award ceremony and news from the latest Oscars.
4.Target long-tail keywords.
Long-tail keywords are quite specific in nature. As the name suggests, these are the search terms and phrases that are longer than a typical search query. People act like they’re talking to real humans when they perform a voice search. They’ll naturally ask longer questions rather than short keywords. For example, while typing a search query, a person might use highly relevant words and enter something like “best pizza in NYC.” Whereas to perform the same search using voice, a person might ask: “Hey Siri (or Ok Google), where can I eat the best pizza?” Therefore, it’s important to find out and use the conversational search terms that people would use while speaking. You need to treat these terms as the long-tail keywords and incorporate them into your content. You can use tools like Answer the Public or KeywordTool.io to find out long-tail search terms and questions.
A fun fact is that 70 percent of all search queries are long-tail, yet the majority of the sites tend to overlook these keywords while chasing shorter and more competitive search terms. Long-tail keywords are less competitive, yet they are equally important. Again, make sure you answer the searcher’s question as accurate and direct as possible. You can create H2 or H3 headings of the questions (long-tail search terms) and provide answers in the body text.
There are many ways marketers and business owners can take advantage of voice search, build and optimize a voice-friendly website and drive traffic and increase sales. Whatever you do, make sure that voice search is included in your SEO and website campaigns going forward.
We hope that this information helps you out with your website. If you like a free consultation and evaluation of your website please contact us at info@taiwanwebdesigns.com
We provide search engine optimization and website speed optimization services.