Taiwan SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No
Competitor Overview
Customers might think of their competitors as being other companies selling similar services and products, regardless of their organic visibility. They might even disagree that a particular website or company is in their industry, but you have data on your side. You’ve selected precisely the companies that get the most impressions for the selected group of keywords – and it’s all easily verifiable by searching on Google.
The different visibility scores set the stage for what the opportunity will be. While it’s impossible to predict what the future will hold, the present results are precise.
If a competitor has already achieved success, it shows there’s a substantial opportunity.
2. Establish the Truth on the Current SEO Performance by Splitting the Organic Traffic in Brand and Non-Brand
The outcome of SEO is the increase in organic traffic. This makes many people turn towards the organic traffic figure whenever they want to measure SEO performance.
The total number of organic traffic is composed of both brand and non-brand organic visits. Still, it is only the non-brand traffic that is connected with, and dependent on, search engine optimization.
Your customer might intuitively realize this, but they didn’t have the tools to be able to study the data. If you split the two, you focus the evaluation process on SEO, and it shows that you would not take credit for marketing activities that were already going on, and so removing another fear that could make the customer doubtful.
Also, it might be the first time the customer can put their finger on how much their branding drives their income, a question they might have struggled with for a long time.
3. Present a Realistic Forecast That Can Be Understood & Verified
Estimating Impact in Terms of Clicks and Conversions Instead of Rankings
From a customer perspective, all of the improvements in visibility have just one final goal – an increase in their business performance.
Clicks, e-commerce transactions or goals are the way businesses keep track of them. By transposing better rankings to clicks and conversions, you tie the SEO campaign to the reality of running a business.
Decoding the impact of rank changes into clicks and conversions would look like a simple formula for a customer at first.
Still, when taking into account search volumes, year over year trends that influence the past data and dynamic changing CTRs, you show much work and thought goes into the process.
But to do that, you need to get into an even lower layer — the way Google displays results for each keyword and how changes in search features influence click-through rates.
Not only that, but the advent of mobile brings even more pieces to the puzzle.
The “ten blue links” have diminished in favour of a mix between search features and organic results. For example, a search for “hotels in Paris” would trigger Google’s hotel widget and at least two ads. It would take more than three full scrolls to get to the first organic result.
By using a variable CTR model for each SERP, you remove the possibility that the methodology could be considered oversimplified and expose the customer to the complexities of modern organic optimizations.
By adding monthly swings in search volume and year-over-year trends, you set the building blocks for a data-driven, comprehensive forecast.
Highlight How Their Traffic Would Look like With & Without the SEO Campaign
Unless your customers have just launched their website, they already rank in search engines.
By going the extra mile and first creating and presenting a forecast based on their current traffic and the search trends that might influence them, you lay out a foundation of transparency and easily researchable assumptions.
Highlighting the difference between existing, projected and additional traffic and conversions you remove one last piece of doubt – What might happen if I won’t go through with the SEO campaign?
Setting Expectations and Aligning SEO with the Customer’s Business Projection
While some customers know that SEO is more of a marathon than a sprint, for others, it may be their first foray in attempting to improve visibility. For great results contact Taiwan Web Designs and SEO Services.
By acknowledging that the first months would bring less impact, but it picks up as the campaign progresses, you are transparent from the start. Read More on SEO Click Here